The AI Search Revolution: Why GEO Is Killing Old-School SEO (And How Your Brand Can Survive)
The digital marketing world is buzzing with a new term that’s reshaping how brands are found online: GEO — Generative Engine Optimization. But what does it really mean, and how does it differ from the traditional SEO you’ve been relying on for years? A recent research study by Search Engine Land and Fractl reveals eye-opening …