SEO is important to boost local dentist surgery online presence.
Dentists that don’t acknowledge this are going to be left behind and playing catch up when it eventually hits home.
Every business can benefit from being online, this includes a dentists surgery.
People searching online in your local area for dentist surgeries nearby are looking for you.
We will help you put your website in the game, in front of these peoples eyes.
When this is achieved you will get more patients quickly.
Adapting a content marketing strategy combined with social media promotion builds brand awareness and client intake.
Optimizing a dental website for the search engines is the very first step to take.
This has been named search engine optimization (SEO) for dentists.
Before the internet became a hit, patients would search for a dentist by word of mouth or by using the Yellow Pages book.
Now, everyone searches online using search terms like “dentist surgery near me” or “dentist near me”.
It’s important to be ranked top in the organic search results pages or in the top 3 local pack.
This is because only 33% of all searchers click on the top-ranked website.
Then the traffic filters down, getting less and less the lower down your rank.
Therefore SEO for people working as a dentist is becoming more and more important.
Without an online presence, your dental surgery will suffer, this will become even more so in the future.
If you have not looked into SEO yet then it’s time to get started, the sooner the better.
Without a website, it will become more difficult to find new patients.
Yes, there will always be word of mouth, but as your patients dwindle this will become less and less important.
We are going to reveal some SEO tips on how to get started.
If you are looking for an agency to grow your online presence through SEO you can speak to one of the Rankers Paradise experts on live chat or email us at info@rankersparadise.com.
There is one thing for certain, you will attract more patients through SEO and online marketing.
Table of Contents
How To Do SEO for Dentists
I am going to show you how to do SEO for a dentist website to get a huge boost in traffic.
Do dentists need SEO?
Without a doubt.
Every single business needs to be online, as time progresses this will become more and more important.
People search for everything they need online, without doing any SEO you will miss out on these people.
This will be an absolute must thing in the future, so getting started now is a wise choice.
SEO will be the make or break of your practice, let’s get you ahead of the competition.
Don’t be the one that is playing catch up in the future.
How to Get Started With SEO for Dentists
Let’s start with the absolute basics.
Search engine optimization is the process of ranking a website higher in the search engines for selected keywords (search terms).
The most important part is keyword research (selected the terms your potential customers are searching for on the search engines).
Do this wrong and you will waste a lot of time and money.
Get it right and you will get fast traffic that converts.
As your website climbs the rankings for selected search terms it will get more visitors.
You can use tools online that let you know how many monthly searches certain keywords get.
We use a combination of tools, our favourites are spyfu and kwfinder.
There are many factors in play to achieve a top ranking.
An important thing to note is to have a well-designed website.
A website with https and fast loading times will help with SEO for dentists efforts later down the line.
We offer website design services too.
Some keywords have very high difficulty, which means the websites ranking for those terms have good content and great backlinks.
So not worry, it is always possible to outrank these websites with a little effort.
A constant flow of backlinks to well written and well-optimized content will always guarantee a top ranking.
The ranking time scale goes up depending on the number of backlinks required.
You can use free tools to discover the number of backlinks that your competitors have.
This gives you an idea of how much work needs to be done for your website.
So, how is SEO tailored specifically for a dentists website?
It’s done using regular SEO practises targeting dentistry search terms to push your dental practice’s website higher on Google, Bing and Yahoo.
The higher your website climbs up the search engines for these search terms the more traffic and signs up’s you will get.
Having a well-optimized website with perfect calls to action ensures new patients get to where they need to, that’s making a call to or visit your surgery.
Keyword Research
This is the first thing you will do, even if you already have a website in place.
The key is to find low competition keywords that have a good search volume.
These keywords need to be related to your dental surgery and be buyer/sign up search terms.
You do not want keywords that are not going to bring you, new patients, that would be a waste of time.
Take a look at our free guide on how to find low competition high search volume keywords.
I will do a quick rundown right here:
- Go to a free keyword research tool like spyfu.com
- Enter a seed search term like “dentist + your local area” and hit the search button
- Take note of the search volume and the SEO competition score
From a quick search, I can see that the keyword “dentists in Gainesville Florida” has a good monthly search volume of 570 and a top-ranking would get me around 420 clicks.
This is known as local SEO for dentists. You are ranking the website for local search terms.
The SEO difficulty is low too, this is a keyword I would produce content for if I was a dentist operating in that area.
You can calculate how much a keyword is worth to you on a monthly basis.
This way you can calculate your return on investment in SEO.
Every website has a conversion rate of over 1%.
So if you are conservative in your calculations you know that from 420 clicks you would get roughly 4 new patients/calls each and every month.
Of course, it’s likely to be much higher than this.
Now, imagine if you are ranking top for just 20 search terms like this, that’s a lot more business for you.
Content Production or Optimization
The next step is to write content around those search terms.
If the content is already written, it will need to be optimized for those keywords.
To give you an idea of what content to write take a look at the content that is already top for your keywords.
For a more in-depth guide on how to write content that will rank top follow the link.
I will now run over the basics for you:
- Make sure the content is more in-depth than the top-ranked website for your keyword
- Have your keyword in the URL (make it as short as possible)
- Have your keyword in the TITLE TAG
- Have your keyword in the DESCRIPTION TAG
- Mention the keyword towards the start of your content
- Have the keyword in the H1 TAG and one H2 to H6 TAG (HEADING TAGS)
- Have the keyword in one image ALT TAG
- Make sure the keyword density is below 1% (do not keyword stuff)
- Link out to authority sites in your niche
- Use internal links to related posts on your site
To see the full SEO checklist follow the link.
Backlinks
Now that you have your keywords and well-optimized content it’s time to build those backlinks.
For an idea of how many backlinks you require and which type you will need to look at your competitor’s links.
This is what you should do to start a backlink road map to follow for a top ranking:
- Pop your keyword into the search engine (use Google)
- Click on the top-ranking website
- Now copy and paste the URL into backlinkshitter.com
This will show you how many backlinks the top-ranked site has.
You are going to need than many links and more.
The velocity at which you build links should not be taken lightly, doing too many in a short space of time will get your website penalized.
This means your website will be taken from the search engine results pages completely.
Do not panic, building backlinks at a steady rate is safe.
Things you need to consider when building backlinks:
- The number of backlinks required (spread them out over months not days)
- Where the backlinks come from (get the same quality)
- What anchor text is being used
I have a guide that shows you the perfect anchor text ratio to use.
Anchor text is the words used in the link back to your website.
If you are trying to rank your dentist website for a low to medium competition search term then web 2.0 backlinks in a web 2.0 link wheel will get you a top ranking.
I can see that the top-ranking website for the search term “dentists in Gainesville Florida” has just 5 backlinks and uses website URL and generic anchor text.
The backlinks come from forum and business listings websites, which can be got with ease and for free in one day.
Simply sign up to the sites and add your dentist business to their index.
Why It Has To Be Done
Without SEO your website will drift into obscurity without targeting search terms people are actually typing into the search engines.
You need to plug your website into this and target what people are actually looking for.
If you do not have these search phrases within the content on your website and in the TITLE and DESCRIPTION TAGs you will not rank for them.
Without the all-important backlinks, you will not rank.
Without SEO your website will not get any traffic or targeted visitors.
With SEO you can pull related traffic to the site and maximise profits.
Of course, being a dentist the thought about doing SEO each and every day is not high on your list of things to do.
But it should be, it will make a huge difference to your practice.
A simple but of research can prove how effective it can be.
You can even calculate how valuable SEO will be to your business.
Keep in mind, without search engine optimization no one will be able to find your website.
SEO includes social media marketing, social signals are considered to be a ranking signal.
The more you have the higher you rank and the more traffic/sales you will have too.
Your brand can grow huge in a short space of time online, so why miss out on this opportunity.
You can get yourself a free Google Business Page.
This way people can review your surgery and more people can find you.
Your brand and traffic will go up and up on a daily basis.
If your competitors are already investing in SEO for their website they are already getting ahead, don’t leave it too long before you get in the game.
They are already attracting those local patients that you could be getting.
Don’t lose out any further on people searching for dentists in their area.
On the flip side, your competitors might not be investing in SEO.
This is a huge opportunity for you to get ahead and take a foothold that they can’t catch up on.
With a fast loading secure website, good optimized content and backlinks you can rank top for any dentist related keyword.
Use An SEO Agency To Do The Work
Maybe you don’t want to do this work for your website, or you don’t have the time.
The number of extra clients SEO can bring you will more than pay for the work to be outsourced.
We are a top-rated SEO agency and can get this done for you.
We build websites, write well-optimized content and build quality backlinks.
What makes us the SEO agency of choice?
Most SEO agencies delivery monthly reports, not us.
Upon sign up to one of our monthly SEO packages, we assign you an SEO dashboard.
You can log in at any time and see the work done on your website. All work is logged on a daily basis, this includes ranking changes.
This way you can be 100% certain you are getting a return on your investment.
Companies providing monthly reports only could well only work on your website for 1 day a month.
This is something you are guaranteed not to get with us, you get work done every single day.
If you are looking for a free website analysis before you sign up go to our homepage and fill out the short form.
Here is what our current clients have to say about us:
Georgina Grantine
I have a surgery in Atlanta, the Rankers Paradise team got me local dentistry search terms and optimized my website for them. My website rankings have been going up month on month, in the third month one of the keywords got to the top. I have more patients now every day and am struggling to keep up with demand.
Timothy Kinstone
I was searching for dental marketing companies and came across Rankers Paardise. I signed up after chatting to them on live chat. I went for the 5 keyword starter package, after 4 months all keywords are top and I am now on their 30 keyword package. They are making me so much money, can’t recommend them highly enough.
Our dental marketing plan is tried and battle-tested, it works and will for you too.
You do not have to sign a contract and can cancel any time.
Advanced Search Engine Optimization Tips
Every dental SEO marketing plan will start with having to know what your customers are searching for.
In short, before doing anything you must know your market target audience.
You can do this by conducting an in-depth keyword analysis.
When you know what the dental patients are looking for you can get them onto your website through effective SEO practises.
These are the things you should include in your dental search engine optimization strategy:
Relevant Keywords
Your new patients are looking for you on the search engines right now, but you are not there.
Why not? You have not been involved in SEO yet, or don’t even have a website.
They are searching for lucrative search terms like “teeth whitening near me” or “dental exam for my kids” and you are missing out on them.
Tip: the longer the search term is the less competitive they are. Although most have lower search volumes they are highly specific searched and covert very high.
Therefore it is key to search for these long-tail keywords.
Some good examples of long-tail dental keywords are “dentists office on 16th ave Gainesville Florida” and “teeth whitening dentist Florida”.
They are highly targeted and the top ranking sites have very few backlinks.
This gives you a good opportunity to hit the top-ranking and get all that traffic for your dental website.
To keep the bounce rate low you need to only focus on highly related search terms that go hand in hand with your products or services.
You can also rank for procedures and dental services that you offer like:
- broken tooth repair
- root canal surgery
- porcelain crown fitted
- new patient consultation
- mouth cancer screening
- panoramic dental x-ray
- veneers
- inlays
- bridges
- implants
- fillings
- surgical extractions
- dentures
- retainers
- mouth detox
- whitening and bleaching
- kids dental treatments
Try to include all of these in your search strings if you offer them.
There is so much that you can be ranking for, so make sure you take full advantage of all options.
Local Search Ranking
Anything to do with health services and medicine patients searches online first and foremost.
For your SEO strategy to work, you need to add your local area to your search words.
For a fast ranking increase, it’s good to add your address (or what is known as NAP) to the footer of all web pages.
Name, Address and Phone Number (NAP) should be included on all relevant pages.
You should also add a Google Map to your pages of where your business is located.
This sends a clear signal to Google bot where you are located, you will then start ranking higher for those local search terms.
If you are trying to rank for specific locations like “teeth whitening in Atlanta ga macon” then make sure you fully optimize your content for it.
Ensure the location details are in your website URL extension and in the website TITLE and DESCRIPTION TAGs.
Make sure your business is registered and validated on Google Maps.
Also, go ahead and do local business citations to rank even higher.
When you do this you will reach more potential patients and have a bigger and better dental business.
Earn Links
As stated earlier, the number of backlinks that your website has determines where it will rank.
Of course, the on-page factors play an important part to this too.
To earn quality links your content must be good, to get these links people must know about your website.
To do this you must do some form of marketing, the best place to start is through social media channels.
Setting up your Facebook, Twitter, Linkedin, Instagram and Pinterest accounts should be done right away.
Keeping active on them daily will build your audience and in turn help you earn links.
Not only do backlinks boost your rankings, but they also add value to your brand.
Links are an essential part of any SEO campaign, not just to SEO for dentists.
Google uses backlinks as a vote of confidence for your website, the more quality links that you have the higher you will rank.
Content Writing
It is very important that your dental website has a blog attached to it.
This way you can constantly add content “fully optimized” around those long-tail keywords you have discovered.
Your dental search engine optimization strategy should include adding a few blog posts to your site each and every week.
We have an SEO service that covers this, we call it our complete SEO package.
That’s because it includes keyword research, content writing and backlinks.
Everything you need to have a successful SEO campaign.
As a dentist your blog will also be there to build your credibility online, SEO marketing like this will increase your revenue.
By writing about dental hygiene and giving away free advice you will build trust, in turn these will become your new patients.
You will in time become the go-to dentist in your area.
Start Reaching More Patients Today
It is very easy to get started, you either choose to do SEO yourself or with an in house team or you can outsource to us or another dental marketing company.
If you choose to outsource then we have a great team here at Rankers Paradise ready to help you right now.
In just a few weeks or months from now, you will be ranking for more search terms, many will be at the top.
We have helped hundreds of clients and this includes dentists just like yourself.
We will find and push your keyword rankings to drive new patients to your practice.
If you are ready to outsource SEO to an agency then please feel free to get in touch with us.
Our monthly SEO plans are affordable and just perfect for dental websites like yours.
Give us a call, get us on live chat or fill out the simple form on our home page.
You can even sign up and pay right now by visiting our monthly SEO packages page.
We will develop a dental SEO marketing strategy for free, you can follow it yourself or let us do the work.
Let is start growing your website today, don’t let the competitors get further ahead. Or even be the one to get ahead and make that head start.
Let us take care of all your dental marketing work so you can concentrate on your patients.
