A Starter Guide to SEO – Boost Ranks and Traffic with Search Engine Optimization

The most important part of any SEO journey is keyword research.

Get this into your head right now at the very start and you have a very high chance of success.

Do not skip over keyword research, this determines the success or failure of any search engine optimization campaign.

With that out of the way, let’s get started.

Introduction to Search Engine Optimization

You will succeed from using this guide if you follow it exactly step by step, remember to log your results and keep track of everything you do.

If you alter your Meta Data, then make note of when it was done and how it was changed. This way, things can be reversed if anything has a negative effect on rankings.

The guide covers every single part of SEO, starting by discovering the search phrases that people type into the search engines to find your good or services (keywords). This is without any doubt the most important part of any SEO campaign, this is something that you must drill into your mind.

The next step is to ensure your website features those keywords in the right places, on the pages within the content and within your page/post titles and descriptions. You will also discover how links and social media marketing will push rankings higher.

Be aware that the major search engines are always changing their algorithm and therefore search engine optimization is an every changing landscape. However, if you have some basic knowledge of SEO it will push your small, medium, or large website that bit further. You will find many other resources on the web offering free SEO advice and tips, the key is to try things for yourself, log the results as you go and keep moving.

In the world of search engine optimization doing nothing is not an option, there is always something to do and will always be an ongoing effort. With the knowledge that this SEO guide provides you can get started brining traffic to your new or aged website.

The Basics of Search Engine Optimization

There are two basic parts to SEO. You have what is known as on-site SEO and off-site SEO. As you would expect, on-site SEO involves work on your actual website, off-site SEO requires work done off your website on other sites, this includes promotion around the net on large sites like the most popular social media platforms.

There are many ranking factors in SEO, people believe some are more important than others. In my research from years and years of testing, the most important ranking factors include quality unique well optimized content and backlinks.

Here’s a look at the most important ranking signals:

Search Engine Optimization (SEO) Ranking Factors

A great foundation in SEO starts really simply with having a secure and mobile-friendly website. These things can be addressed really quickly and are something you should do right away.

If you follow this starter guide it will help you master the listed steps and lead you to a successful SEO campaign:

  1. Ensure the search bots can crawl your website. This enables your site to be indexed and have new content found whenever you add it.
  2. Ensure your content is focused around keywords and answers the searchers questions.
  3. Ensure your media within the content is optimized not only to load quickly but has keywords placed where necessary.
  4. Top quality unique content will earn links and promotion around the net.
  5. Well written Meta Data increases click through rates from the SERPs.
  6. Schema mark enhances site visibility in the search engine results pages.
  7. Name, Area, Phone Number placements help with local keyword rankings.

As we go through the guide you will understand more about what has been included in the steps above. Now that we have the fundamentals out of the way you can go ahead and take a look at the next chapter.

Do you need to read all of this guide?

We do highly recommend that you cover every section of this starter guide to SEO. We have made it easy to follow and to put into practice, keep in mind that knowing the basics of SEO will help grow your business substantially.

Take your time and work your way through each section bit by bit and be sure to log all your changes that you make. I know this sounds a tedious task, but it saves a lot of hassle down the line.

A great SEO campaign can turn a nothing website into a millionaires site, search engine marketing really can make a big difference to any business/website. If you need help we are available on live chat at any time, or you can get the answers to your questions in our SEO Blog.

Now let’s get the fun started and start making your site a ranking powerhouse. Select the first chapter below and get moving. Doing nothing at all will not change your current status, taking action will.


  1. What is SEO
  2. The Dynamics of a Search Engine
  3. Keyword Research
  4. On-Site SEO
  5. Technical SEO
  6. Off-Site SEO – Backlinks and Promotion
  7. Measuring SEO Results – Track Keyword Rankings
  8. SEO Glossary

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