While buying backlinks might give the impression of an easy way out, it can prove to be a dangerous strategy if not done carefully. We are going to deep dive into the complexities involved in the buying and selling of backlinks along with the pros and cons of this practice. If you buy backlinks like these, you can go to the top of the search engines for any keyword.
The best and smart option is to purchase links that have got proven results. See the screen shot above, you can buy the exact same backlinks that got that page a #1 Google ranking. This is what can be achieved when you go ahead and purchase some links from a reputable source.
Understanding Backlinks and Their Role in SEO
Let’s first go through what a backlink is so we can understand the dynamic of this. Backlinks are links that point to your website from another website. Google and other search engines consider these links as endorsements or votes of confidence for content posted on the website. The more quality backlinks you acquire, the more likely you are to appear in desired positions on the SERPs.
Needless to say, not all backlinks are the same. On the one hand, backlinks from high quality and accredited websites will enhance your SEO, while on the other hand, links from spammy or irrelevant websites will harm the reputation of your site.
The Seductive Option of Buying Backlinks
It’s not uncommon for site owners to achieve quick SEO results by purchasing links, and this is by no means a cheap fix. After all, buying backlinks can be more efficient than having to earn them through writing top notch content. The option to buy backlinks can deliver instant results and produce a quick traffic growth to your site.
Is it worth the price of being a cheat? The question isn’t as straightforward as a yes or no answer would suggest.
Is it really cheating? Why be the one that doesn’t do it and get left behind?
Short Term Effects: Quick Results Call For Quick Fixes
Backlink buyers often experience a noticeable spike in the their website’s authority and visibility. As with anything else, buying high-quality backlinks from reputable sources will beat the competition if done correctly. With the surge in google rankings comes a lot more free organic traffic, brand awareness and visibility, which in turn lead to an increase in sales and/or qualified leads.
This impulse of instant fulfillment is tricky for firms aiming at improving their websites growth rate. However, it does need to be kept in mind that such gains might be temporary, while the overall long term implications might be more dire.
The Dark Side of Buying Backlinks: Long-Term Risks
Backlinks, even though they might assist in gaining some traction during the initial days can be very dangerous in long term website rankings. Other search engines like Google have become very sophisticated in terms of detecting paid backlinks, and here is what can happen when you buy these backlinks:
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Penalties and Demotions
The most important latent effect associated with buying backlinks can be the search engines giving a penalty. Poor quality backlinks bought from low trust suppliers will reduce rankings for reasons like the Googles Penguin update. If Google finds that you have attempted to falsely manipulate your site or your pages by purchasing backlinks, it may reduce your keyword rankings. This is an unjust but frequent approach to inform webmasters to change their ways if they wish to avoid further ranking deductions.
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Backlinks- Undesired links In SEO
Be it a low quality paid link or a spammy website link, not all backlinks are good for your website. There are many links which are irrelevant or harmful, which signals search engines to lower the website down the search results pages. Search engine rankings and credibility both suffer in the long term with these manipulative practices, correlatively what was intended to enhance one’s SEO, in essence ends up damaging their online presence instead.
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Decline of Customer Trust and Reputation
There are search engines which impose penalties to websites promoting manipulative backlink practices, and with any reconciliation there is always a loss with your reputation. Honesty goes a long way, people get angry when they land on your website from the SERPs and they do not get what they expected, this has a big impact on your websites brand and trust. Word of mouth is toxic in these kind of situations with people losing faith into engaging with your business.
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Search Engine Optimization Trends Always Change
One might say that SEO is always active and never at rest. Search engines like Google and others are revising their algorithms and always changing them, so what worked before might no longer be effective. The strategies that once worked will eventually become outdated as search engines improve their ability to recognize paid backlinks.
Building Natural Backlinks Without Paying For Them
Instead of paying for backlinks alone, consider building an organic, natural backlink profile through a variety of strategies outlined below.
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Write Informative and Interesting Content
One way to gain backlinks is to produce content that is useful and may be used as a reference by other people. Try creating well shaped blog articles, detailed manuals, infographics, and anything else that would grab your industry attention, this way people may want to engage with your content and most importantly, will share it.
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Find Key Industry Figures and Work With Them
Finding and reaching out to key industry figures in your field can assist you in acquiring high-quality backlinks. Collaborations, interviews, or guest blog posting are all great ways to acquire backlinks from authoritative websites.
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Use Social Media and PR Tactfully
Getting writers, bloggers, reporters, and social media marketing influencers to link to your website is a big plus. One way to do this is to go ahead and share your content over social media and maybe do a press release. This method helps to create backlinks and at the same time promotes your business.
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Replace Missing Links
Identify resources on the internet that your competitors use, contact the site owners and show them your content, you might get a backlink too. This not only helps you to create backlinks, but also gives you the chance to reduce the number of backlinks that your competitors have. The website owner may replace the competitors link with a link to your website (because your resource is much better on the given subject).
The Road to Success Through Patience and Integrity
To quote, collusion in the purchase of backlinks only seems a quick and effective way to get the desired results, although there are serious risks. Yes, your ranking may show a surge, but the effects could be short term due to penalties, bad backlinks and low brand trust always negatively affect a site’s growth and visibility.
Do not stop buying backlinks, you can start earning them by crafting excellent content too. Connecting with people, and advertising your website in the right way you can get the best of both worlds. While SEO might take longer, it is more effective and more rewarding in the end. Patience and integrity are the keys to success in the fast-changing environment of SEO, if we can give you one lasting tip here at Rankers Paradise…. “keep the links flowing” and “NEVER QUIT”. When it comes to link building, consistency is key. Don’t think you can build backlinks in a day and then leave it for a few weeks and you will be top on Google (YOU WON’T). Build backlinks daily and keep them flowing, then you will always hit the Google #1 spot for any keyword. Some keywords take longer than others, and if you do not have the time to keep the links flowing yourself then this is where Rankers Paradise comes into play. Allow us to do the daily link building for you, this way you can sit back and watch your website rise to the top. For more information about this take a look at our monthly SEO packages.