SEO and GEO

In a recent keynote at WordCamp US on August 28, Google’s Danny Sullivan—now a Director within Google Search—reaffirmed that the age-old principles of SEO still apply in today’s generation-driven landscape. The message was clear: what’s good for users is good for search, regardless of whether you’re optimizing for blue links or AI-generated responses. SEO vs. …

Read moreSEO and GEO: Why What Worked Yesterday Still Works Today

As search technology evolves rapidly—especially with AI-generated responses now commonplace—marketers must adapt. While traditional SEO (Search Engine Optimization) remains critical, a new strategy is emerging: GEO (Generative Engine Optimization). This guide breaks down the differences and similarities between SEO and GEO and shows how a combined approach can elevate your content’s visibility across search engines …

Read moreSEO vs. GEO: What’s the Difference, and Do You Need Both?