Google: Stick to Classic SEO — No Need for AEO or GEO to Rank in AI Overviews

Google: Stick to Classic SEO — No Need for AEO or GEO to Rank in AI Overviews

Google’s Gary Illyes reassured SEOs that you don’t need specialized “AI SEO,” AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization) to appear in AI-powered search results. According to Illyes, traditional SEO tactics are exactly what’s needed for success in both AI Overviews and AI Mode. 1. AI Search = SEO AI features in Google …

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