Google Ranking Signals: What Actually Matters in 2025
Google’s ranking algorithm continues evolving. Although the company doesn’t disclose exact weights, SEO audits, leaks, and official documentation reveal core factors that matter today. 1. Content Quality & Intent Alignment User-first depth: Google in 2023 integrated the “Helpful Content Update” into its core systems Focus Digital. High-performing pages consistently offer comprehensive, clear, and user-attuned content. …
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