Build, Rank & Bank an Amazon Affiliate Site

Build, Rank & Bank an Amazon Affiliate SiteI am going to show you how to build, rank & bank an Amazon affiliate site from start to finish.

I am going to build an Amazon affiliate site that will make $100 a month.

How good would it be to add an extra $100 a month to your salary any time you want to?

With small things comes big things, build enough small sites that rake in small amounts you will end up with a decent passive revenue stream.

I am not going to go for a $2000 a month niche site, simply because I would not want to reveal any niche of this quality here.

I am going to show you how to find a niche that will make you money, simply because they are easy to rank in Google search.

I am going to use and rank my Amazon affiliate site no. 1 on

What you are going to learn;

  • How to find a profitable niche with easy to rank keywords
  • How to set up your Amazon affiliate site
  • How to write content for your new Amazon affiliate site
  • How to rank your affiliate site no. 1 in Google search

The first part of the process is the most important, it can take days, weeks and sometimes months.

To find this niche it took me 1 week. Of course I was not looking for 8 hours a day, I did some keyword research when I had some spare time.

I would say that I did 1 hour keyword research every day for a week in order to find this niche.

I know this is a great niche because the sites that rank no. 1 for the selected keyword are weak, I can certainly out rank them and make a little money from doing so.

To start off you need to find a profitable niche that has keywords that we can be certain to rank no. 1 for. Then we can start making some money from those lovely Amazon commission cheques.

Do not rush the first step, this will make or break your site. This part will determine if you make some money, or very little money.

If you can’t find a niche in the first few days, do not panic and rush into any niche, this will be your downfall.

The key to making money online through Amazon affiliate sites is preparation and planning.

Follow this guide step by step and you will be making loads of money too.

I also need to make it clear that “relevancy” is very important. Your content has to be relevant to the keyword that you are trying to rank for. This will make sure that you have a low bounce rate, it will help you rank no. 1.

Before we get started you are going to need:

Step 1: Find a Profitable Niche

Do not rush this step, if you do you are doomed to fail.

Take your time here, plan everything down to the last detail and you can be certain that you will develop a money making Amazon affiliate store/review site.

Open in another browser window.

We are looking for high value products, preferably around $50 to $100.

However the amount you make is all relative to how many monthly searches your keyword gets. So a low cost product can still bring in a decent affiliate cheque every month if it gets a lot of monthly Google searches.

When we find one, we are going to quickly analyse the competition of the niche using MozBar within Google search.

If on first glance the niche appears too competitive we will not even go into keyword research, we will move onto another product/niche.

Before we start you want to build a site around buying keywords. We want people to get to our site that are at the end of the sales funnel and are ready to buy.

These are the buying words that I like to look at:

  • Best
  • Reviews
  • Top
  • Rating
  • Guide

Now I will reveal how I find a product to develop a niche site around. I use for this. This is a free to use tool, each and every tool that I use in this process is free.

Use to find Amazon buying keywords

Enter one of the “buying words” into the search bar. Make sure that you have “Amazon” selected and your location. I am building a “USA” Amazon affiliate site, so I have selected USA. Now hit the “search” button.

Take a look at your Amazon keyword list

Scroll down to take a look at all those lovely buying keywords that people have been searching for on Amazon. Now we need to find out which ones have a decent product price, are popular and are easy to rank.

Select a keyword from the list and head on over to I had to do this over and over and over until I found the keyword that I am going to use for my Amazon Affiliate site here today.

This process is the most important part, do not skim over it, or your new niche site will be a waste of time and effort.

Now add you keyword in the search bar at

Enter one of the keywords in the search bar and take note of the best selling product price. The keyword I have chosen “best epilator” has a product value of $28. There are more expensive models which are popular too at around $100. This is a great little niche to look into. Make sure that the products have good reviews.

We also want a product that will sell all year round. Do not go for a season specific product like Christmas jumpers.

We want steady affiliate commission cheques each and every month.

This is going to take some time, I can’t stress this enough. Do not rush this step.

Next I need to know if this buying keyword gets a lot of monthly searches. I always use for this, it is quick and easy.

Go to to find out your keyword search volume

Click on “ultimate research” then enter your keyword, choose a name for your project, select the country you are targeting and hit the search for keywords button.

Take a look at your selected keyword search volume

Okay, so my selected keyword has a pretty high product price and a fairly high search volume. This keyword looks promising, now I need to asses the top ranking sites for this selected keyword. Can I out rank them?

Keep this window open, we are going to use again a little later on.

To do this quickly we are going to use MozBar and perform a quick Google search.

Take a look at the competition for your selected keyword

How do I know that this is an easy to rank keyword. Well first of all I am looking at the number of backlinks that each site has. If the majority of the sites have less than 50 backlinks then I know that I can out rank them.

Then I take a look at the “PA”, if most of the sites have PA under 40 then I know I can out rank them. For my selected keyword “best epilator” there are sites ranking in the top 10 with zero backlinks and a PA score of 1. In fact there are 3 sites in the top 10 like this, I know that I can rank no. 1 for this particular keyword.

Just to make sure we are going  to run the keyword through some free keyword competition checker tools. If the score is low, we are going to move onto the next step. I use three keyword competition score tools for this.

The first free seo keyword competition score analyser is over at

Analyse the keyword competition over at gives my selected keyword a ranking difficulty score of 29. Anything under 40 has low competition and is worth looking at. So my selected keyword walks through this test.

The next keyword competition tool that I use is at

Selected keyword competition score from

We are looking for a seo competition score below 30. My selected keyword scores 26, and passes my next test.

The final free keyword competition tool that I use is at competition score

Again I look for a competition score below 30. My selected keyword scores just 18. I am super confident now that I can rank no. 1 for my selected keyword.

My next step is to work out how much this keyword is worth. I am looking to build an Amazon affiliate site that will bring me in at least $100, will this keyword do this for me?

We know that my keyword gets 3600 searches a month, the top ranking site will get about 33% of this traffic. So I need to calculate how much traffic this will be.

3600 x 0.33 = 1188

I now know that my site will get at least 1188 visitors for my selected keyword.

Now I need to know what percentage of these people will buy an epilator. My conversion rate is never below 5%, so I will go with that for this calculation.

1188 x 0.05 = 59.4

I now know that around 60 people will buy something on Amazon every month being referred from my niche affiliate site.

Now I need to know how much money I will make from each Amazon sale. We know that the best selling product in my selected niche sells for $28 and that I will get 4% commission on every sale.

28 x 0.04 = 1.12

So I know that I will make $1.12 from every sale and that I will get around 60 sales every month. Now I can calculate how much this keyword is worth to me each and every month.

1.12 x 59.4 = 66.53

I am certain that this keyword will net me at least $66.53 each and every month.

To bump up my monthly earning for this little affiliate site I am going to create 4 more pages based around 4 more keywords. My site will have 5 pages that I am going to rank no. 1 in Google search.

Now I need to find 4 more keywords. We need to drop back over to for this.

Earlier we entered our selected keyword into and we got a whole load of keywords for our niche. We now need to pick 4 more keywords from the list. We will quickly analyse the competition using just SpyFu MozBar in Google search.

Remember we want more buying keyword. Do not forget this. We want keywords where our web site visitors are ready to buy.

I have selected:

So I found more keywords that I actually require, that’s even better. I will build an 8 page site around the selected keywords. I will build backlinks to the five keywords above.

I will use the keywords below to build out the site, I will not build backlinks to these pages. They have such low search volume and are not worth the effort.

I will use the extra keyword for posts on my blog page. I will also add extra posts to the blog based around “how to” keywords. I will use Yahoo Answers to find these.

I am not fussed at how many monthly searches these keywords get for my blog section, they are purely to fill the site out and to drop internal backlinks to my five selected money pages.

Other keywords to build out the site;

I am going to establish how much all the keywords are worth using the same calculation that I did above for my selected keyword “best epilator”.

My 5 keywords have a combined monthly worth of:


Of course this is only if I rank each and every keyword no. 1 in Google search. Which is exactly what I am going to show you how to do.

I know I can rank each keyword no. 1 and it is going to take me 3 months to do this. The work will be minimal because I am going to outsource all the link building, for cheap of course.

All I have to do is write 8 blog posts and I will have an extra $100 each and every month in three months time.

The content has to be good and highly relevant to the selected keyword.

Remember, little things add up to big things. Don’t be put off my a low monthly income niche, the more of these that you have, the more you will make.

It’s not really the amount that we are going to make, it is really how easy the keywords are to rank that we are mostly concerned about.

However you do want a decent return on your time investment.

Step 2: Find a Domain Name

Before you buy a brand new domain you can look for an expired domain over at

If you can find an expired domain with existing backlinks it will give you a little head start.

Enter your root keyword into the search bar at

Enter you main keyword into the search bar. Now we need to filter the results.

Filter the number of available domains by backlinks

First of all add a minimum of 10 backlinks and select “only available domains”.

Now apply a domain page authority filter

Now click on the “Adwords & SEO” tab and enter a minimum domain authority and page authority of 10.

Then click the “Apply Filter” button.

You will then have a list of expired domains with fairly decent metrics.

If you like the look of any domain then you can take a look at its backlink profile using SEO SpyGlass. If it has a lot of exact match anchor text backlinks or spam Chinese backlinks then leave the domain alone.

For my selected keyword there are very few domains available with decent metrics, also I do not like the name of them, they are spam domains.

I am going to have to use a brand new domain name for this project. I am now going to head on over to to get my new domain name. I use NameCheap because they offer free WhoisGuard.

I want a brand domain name, Google loves a brand, so let’s give it what it wants.

I want my main seed keyword at the beginning of the domain. To help you find a branded domain you can use

Pop your keyword in and find your branded domain name

Enter your seed keyword, select your extension, I am going for a .com because I am ranking on Google .com. Now hit the “Go” button and select a branded domain name that you like.

I like “epilatorly” so I am going to head on over to and purchase that domain name.

I will use for hosting this site. So I will change the NameServers at and point them to BlueHost. Then I will drop WordPress onto the domain and get cracking with the next most important step, writing the content.

If you need help in setting up a WordPress site on your Blue Host hosting take a look at this video;

This is how you do the one click install, it is very easy to do. I always do the manual install, takes a bit longer and you have to set up the database yourself, which you can do, but if you are new I would not.

Most of the time I set up my affiliate sites with my own custom made templates using Dreamweaver using flat html pages. They load up super fast, in this case I will use WordPress so that you can all do the same and follow along with me.

The domain I selected for my epilator Amazon affiliate site is:

My epilator Amazon affiliate site

Take a look at my affiliate site.

Note how I have set things up and linked the pages together.

If you want to know what WordPress Plugins to use go for these ones:

  1. Ad Inserter (perfect for adding Amazon affiliate code to your site)
  2. Cookie consent (you need to have this)
  3. Google Analytics Dashboard for WP (we need this to check our bounce rate and organic traffic)
  4. Social Share Bar (Digg Digg Alternative)
  5. Spam Protection by CleanTalk
  6. UpdraftPlus (to backup your site to DropBox)
  7. Yoast SEO

These are the main ones that you will need. If you only get one then make sure that it is Yoast SEO.

I have other security plugins, which you will not require. The more you have the slower your site will run.

Step 3: Write Your Content

Okay, so we have our easy to rank keywords ready to roll, we have our domain name ready to roll with a fresh install of WordPress on there. Now we need to write the content.

I will write one piece of highly optimised content around each of my selected keywords.

Your content needs to have:

  • 2000 words or more
  • bullet points and numbered lists
  • keyword density of 1% or below (keyword to appear at top, middle and bottom of content)
  • at least 3 images with keyword in at least 1 ALT tag and file name
  • at least 1 related video (does not have to be yours)
  • keyword in main (H1) heading
  • keyword in other headings (H2)
  • exact keyword in URL extension
  • keyword in TITLE TAG at the beginning (use text on Ads on Google search for best CTR)
  • keyword in DESCRIPTION TAG
  • an outbound link to an authority site (not a competitor)
  • internal links to other related content on your site
  • something different to what is already ranking in the top 10
  • highly relevant text related to your keyword

Stick to this strategy for writing the content for your niche Amazon site and it will be highly optimised to rank no. 1 in the SERPs. This is what I go by every time, and sure enough it works every time too.

Do not miss anything out from the check list. We need to make sure that our site is bullet proof. When you add backlinks to content like this there is only one way it can go, that is straight to a number 1 Google ranking.

Step 4: Build Some Backlinks

I am going to show you my 3 month backlink building schedule that I use to rank 5 keywords all at the same time.

Over a 3 month period I am going to rank the selected keyword number 1 in Google search.

It’s actually not a lot of work, it’s just annoying that it takes 3 months to achieve.

Building backlinks slow and steady is the only way to go. Build them too fast and you will not get anywhere, be prepared to wait 3 months before you hit the top spot.

My Backlinks strategy for this project:

  • Social Signals
  • PBN Backlinks
  • Expired Tumblr Backlinks

First of all each of the five pages that I want to rank no. 1 for need social signals. Getting social signals is the first thing that you need to do for every page before you get any backlinks.

For the social signals for each page I am going to use this gig on SEOCLERKs. For just $1 you get 1500 mixed social signals, it is the best package that I have come across.

You get social signals right across the board from:

  • Facebook
  • LinkedIn
  • Pinterest
  • Google Plus

I am going to get 60 PBN backlinks from seo clerk to each page each and every month over 3 months. For this I use this gig. $30 for 60 PBN backlinks is very good indeed and definitely worth the money for sure. These are sure to rank these low competition keywords. There is another service you can use too, this one you get 40 PBN backlinks for $5. I will be using this service too.

I am also going to send 10 Tumblr backlinks to each page each month. The Tumblr backlinks will come from expired blogs that I have re-registered, they will have high domain authority and at least 10 backlinks pointing to them.

It is super important to mix up your anchor text. Do not use your exact keyword match anchor for every PBN backlink.

This is the anchor text that I will use for every 30 PBN backlinks that I buy:

  • exact keyword x10
  • URL x10
  • click here x5
  • visit this site x5

I let the Fiverr seller do the content for the backlinks, it isn’t great, but the most important thing is that the backlinks index in Google search. I know that most of them will.

I will index these backlinks slow and steady after delivery, 3 a day at the most. I will simply do a Google search “submit to Google” and simple add each PBN url to Google index. If they are indexed I will see the URL in the Google search results when I pop it into Google search.

This is a super simple backlink strategy with limited work on my side as I am rather busy.

Step 5: Track Your Ranking

You can track your ranking using the free software Rank Tracker.

Social signals delivered for all five posts: September 1st 2016

My Amazon affiliate site keywords and URLs

I will build 30 PBN backlinks to each post throughout September.

I will do a ranking update on the 1st of every month.

Rankings without any backlinks done at the start of September 2016:

Best epilator: 21

Epilator reviews: not in top 50

Best epilator for face: not in top 50

Emjoi epilator reviews: not in top 50

Remington epilator reviews: 39

Watch these rankings rise as the backlinks start to flow. I will also add some blog posts for internal backlinks to really get things pumping good.

October 3rd 2016:

Best epilator: 15

Epilator reviews: 19

Best epilator for face: 24

Emjoi epilator reviews: 15

Remington epilator reviews: 22

After one month of backlink building we have achieved page 2 and page 3 rankings on all keywords. This is exactly where I expected to be, I am on target for number one ranking after three months.

This is exactly what I did for this first month (same for every page):

Each page got 10 Tumblr backlinks from different Tumblr blogs. I used this guy on seo clerks to scrape me some, I just had to register them. He gave me over 70 expired blogs for just $5, bargain.

I got 30 PBN backlinks from the Fiverr gig, however I have found a better gig on seo clerks that I will use in month 2. I would have used it in month 1 too had I seen it earlier. I suggest you use this seo clerks gig for all your PBN backlinks. You get 300 PBN backlinks for $30, which works out cheaper than the Fiverr gig because you can give as many URLs as you wish, so one gig will take care of all 5 pages on my site.

I wanted some interactivity on the posts so I purchased some blog comments from seo clerks.

That’s it, not a lot of work to get page 2 rankings. I will continue to build the backlinks in month 2 and will make sure that the posts hit page one by the end of this month.

November 3rd 2016:

Let’s find out how those backlinks have pushed epilatorly up the SERPs.

Best epilator: 16

Epilator reviews: 19

Best epilator for face: 16

Emjoi epilator reviews: 12

Remington epilator reviews: 16

As you can see we have seen some rank improvement. Not as much as I would have liked, but I have barely done any work to achieve these ranks.

I am going to do some Web 2.0 tiered link building in month 3 to really push the site on, this is what needs to be done to hit the top spot.

I am going to up my game a little in month 3, I will hit the top spot for the main keyword at the very least.

The good news is that all keywords sit on Google page 2 after two months of backlinks. If I spend a little more time with this site I can push it to no. 1.

This is what I did in month 2:

The start of month 2 I did 10 high PA Tumblr backlinks to each of the five pages I am trying to rank.

Each page got another dose of PBN backlinks from these Seo Clerk & Fiverr gigs:

On average I managed to get 15 to 20 of the PBN backlinks indexed for each page.

40 PBN backlinks

30 PBN backlinks

30 PBN links with great metrics

I also got a bunch of Web 2.0 backlinks using this service on seo clerks.

I also got this multi backlinks package from seo clerks for each page, however they have only just been delivered…so none of the backlinks are indexed yet.

That’s all for month 2. I didn’t do any work myself, just spent a few bucks on Fiverr and SEO Clerk services.

December 4th 2016:

Rankings after 3 months backlink building are as follows:

Best epilator: 19

Epilator reviews: 8

Best epilator for face: 9

Emjoi epilator reviews: 15

Remington epilator reviews: 12

As you can see, all keywords are on page 1 or 2 of Google search USA.

I would normally be ranked no. 1 at this stage with any Amazon affiliate site I decide to build.

With this project I took the lazy route, and the rankings have suffered.

I completely took my eye off the ball, way too many exact match anchors indexed naturally, which has really hurt the rank of this site.

Now I have some extra work to do in month 4. My exact match anchor text ratio was well over 30%, which is not good at all.

My calculations suggest that I need a whopping 600 backlinks just to straighten things out. I have already got started on this, I will be using long tail anchors and branded anchors to get the site back on track.

Hopefully at the end of month 4 the site will be ranked no. 1.

I should have built all the backlinks myself using my web 2.0 backlinks strategy, the site would be no. 1 by now if I had taken that route.

Instead I went down the lazy route because I did not have time to go with the web 2.0 backlinks strategy.

In month 3 I got lots of high PA Tumblr backlinks using this service.

You need to be very careful when ordering PBN backlinks, make sure that you do not get too many exact match anchors indexed.

I got lots of exact match anchors indexed without realising that my “click here” “brand” and “URL” anchors were not indexing to counter balance them.

Moving ahead, I will continue to build high PA web 2.0 backlinks indexing 20 a day, which I do not recommend. I am only doing this to correct my exact match anchor text ratio problem.

The site will jump around a lot due to this, however my rankings will settle when I have solved the problem.

January 3rd 2017:

Rankings after 4 months backlink building are as follows:

Best epilator: 23 small rank drop

Epilator reviews: 23 big rank drop

Best epilator for face: 14 small rank drop

Emjoi epilator reviews: 10 small rank improvement

Remington epilator reviews: 20 big rank drop

In month 4 I had to index a hell of a lot of backlinks to bring down my exact match anchors. This in turn has pretty much destroyed the rank of this site.

In month 5 I am not going to build any backlinks to the site. If I have time I am going to add content to the site focused around long tail low competition keywords.

This in turn will start to bring in some traffic and most importantly some sales.

Step 6: Track Earnings

You can track your affiliate earning in your Amazon affiliate account.

There will be no sales throughout September 2016. The site is new and I do not expect anything.

I will do a earnings report on the 3rd October 2016.

3rd October 2016:

As expected, no sales to report at the end on month 1. I will not expect any sales until my posts hit page one. I don’t expect any sales until the start of month 3 of this project.

3rd November 2016:

I did not expect any sales throughout October, but I actually got one, even though the site is not ranking on Google page 1 for any keywords yet. For the month of October I made a whopping $5.78.

October Amazon affiliate site earning report

I will probably see a similar return throughout November until the site hits the first page of Google search at the start of December.

4th December 2016:

I added UK Amazon affiliate links to each post. In November I got 2 sales, one from and one from

Amazon affiliate site November earnings report

In January I will have a bit more to report to you regarding earnings. In month 4 I will make sure all keywords are on page one of Google search.

3rd January 2017:

Earnings report December 2016

Throughout December the site made me a whopping $12.54. The site did not generate any UK sales.

232 thoughts on “Build, Rank & Bank an Amazon Affiliate Site”

  1. hi nick, you might find this sily but i just can’t get it, will i have to create a blog first before registering for Amazon associate and how am i sure i will be approved, Co’s i don’t want to put all the work and money for nothing

    • You don’t need to create your website before you register to be an Amazon affiliate. Make sure you register a domain and drop WordPress on there and your application will be accepted.

  2. hey nick

    greate post as always, my question is, which wordpress theme would you recommand for wordpress?

    kind regards

  3. hi nick,

    why did you switch the domain hosting to bluehost? i believe namecheap is offering also a hosting for a cheaper price (annually)?

    by the way great post! πŸ™‚

    • Hi Caitlyn, epilatorly has made me $37.50 this month so far on Amazon USA. On Amazon UK it has made me nothing so far this month. The best epilator post is currently ranked in position 24 on….I have not put any time into the site. It has the potential to hit the top spot and when I have time to do so I will get it pushing ranks.

    • All done in a previous comment, no real rank improvements as I have not spent any time on the site. The site has made some money, not a lot, however it is ticking along quite nicely. I will drop some more backlinks to it soon and do a full break down about what I have done.

  4. You are such a great guy have been reading your post for more than 4 months, every article here is a banger, not like others so called gurus, ur articles are easy to comprehend, will be launching my niche site soon

    • This site is only worth the time and effort it has taken me to set up and write the content. The site does not make a lot of money at the moment, so it’s just my time. When a site is earning money you would pay what you are willing to wait for a return on your investment, this will be different for everyone out there. By that I mean for example, if a site is making $1k per month am I willing to pay $12k for it? I would have to wait a year before I start to see some return on my investment, that’s all of course the variables remain the same. The site could well take a drop in the SERPs and the revenue could fall, also the site could make more cash if I added new content to it. Value a site based on time you want to see a ROI and the quality of the backlinks, will the rank hold? It’s always a risk buying a site, keeping a short term for ROI keeps the risk low.

  5. hi Uzo,
    Good to see you here as a fellow country man, honestly is one stop place to learn about making money as amazon affiliate with cut-edge-yet-simple-to-apply seo techniques. Nick has done nice jobs here on different posts, just take your time to read them all and don’t forget to take action so as to learn fast. Perhaps you’re my angel just like Nick too, let me save nick the stress of sending mails to me, you can reach me at “”. Looking forward to see you mail soon. Cheers

  6. Which is a reliable keyword difficulty tool.
    I do an analysis od KD with semrush I get 80%
    the same keyword with keyword revealer I get 12%.
    Are this tools acurate?

    • Nope, they are just a guide. You have to do your own competition analysis. First of all use the tools to find keyword ideas and get rough idea of the competition score. Then you need to search the keyword in the search engine that you want to rank on. You are looking for sites in the top 10 ranks with few backlinks (few linking domains) eg lots of links from one platform alone is not good, thin content, exact keyword not in TITLE TAG or URL extension. Use MOZ BAR to help you do the checks fast.

  7. Hmm, I know I shouldnt check now after the Update but i am ecstatic (LoL), I just checked EXPILATORY for the keyword and its on position 15, so its coming back up…Cant wait to see it top number one in 4months…………

    Also I will send you a mail so you can link me up with Kayode10 as a country man..

    • I noticed it was on its way back up the SERPs πŸ™‚ I did some anchor text modifications and it has done the trick for now. Changed some exact match anchors and also dropped some more backlinks….I will leave the site now for a few weeks and watch it rise up the ranks.

      Send me an email…I will email Kayode with your details.

  8. Hey Nick,

    Love the thoroughness of your posts – this one in particular is one that I have bookmarked that I am using for my keyword research and competitive analysis!!

    1) Are you a part of any Amazon Affiliate Mastermind groups or Skype / Facebook Amazon groups? Wonder if you can recommend any that are pretty good for collaboration.

    2) Also, I’m really curious to hear your thoughts a little deeper on the content strategy that you prefer (and how it correlates with the long tail keywords that you discover). From your analysis, it sounds that you prefer hyper-targeted posts that pretty much revolve around one long tail keyword (at least 2,000 words).

    In the niche that I am operating in, I’ve seen for quite a few keywords that the top results are generally posts that have about 7,500 – 10,000 words of content (buyer’s guide), and they’re so comprehensive that they pretty much cover everything. From your experience, do you prefer going with the long tail approach of writing a 2,000ish word review that essentially chips away at a part of their buyer’s guide, or basically replicating what Google is proving that they like and find to be the most valuable? I normally don’t see a ton of people that will take the time to write something that is *that* comprehensive/thorough, but the ones that do are at the top.

    Example I’m making up:

    Let’s say it’s an authority site, and they have a page on “Best Epilators” πŸ˜‰ . On the page, one sub category that they have is “Best Epilator under $100” and “Best Cheap Epilator”, and lets say that each of those long tail keywords have search volume of 300 searches a month. For each sub category they’ve basically written 200 words with a product review. They hit 10,000 words by including features of what to look for in an epilator, as well as a bunch of product reviews, and sub categories (i.e. best epilator under $100, best epilator under $200, best epilator under $300, best cheap epilator, best premium epilator, best epilator for women, best epilator for men, best epilator with foam grip, best curved epilator, best electric epilator, best battery powered epilator, best epilator made in the US, best epilator set, best epilator brands, and so forth) until you have this massive guide.

    In your approach, would you prefer to make individual posts that are solely optimized for those keywords, and inner-link to one another: “Best Cheap Epilator” and then a separate post about “Best Epilator under $100”, and so on for other related keywords that may have search volume?

    I can certainly see the value in doing that because it precisely matches the searcher’s query, but it can also get redundant in the copy and content, and be way more time consuming. However, on the other hand, I can also see the value in building the authority up of a particular page and in turn ranking it for 100’s of keywords and longtails. In turn SEO’ing one major page, diluting total anchor text, and even potentially making organic outreach easier

    So far I’ve been implementing the comprehensive approach, and simply including long tails into the content (using a table of guide plugin to make it easily navigable at the top).

    I’d really love your take on this, and perspective. Maybe you haven’t mentioned it because of conversion reasons, or something else!!

    2) By the way, do you have a coder / Fiverr gig that you could recommend for TablePress Optimization?

    Love your posts, and can’t wait to read your feedback. I’m sure it will help many other readers as well!

    It’s awesome that you take the time to read all of your comments and actually share genuine insight!

    • Hi Dan,

      1. I am not in any affiliate or seo facebook group, I don’t use Facebook….too distracting…I like to use my time wisely πŸ™‚
      2. You are spot on there, I like to target buyer keywords (the longer the better) and focus on one keyword per content, always aim for at least 2000 words. Most of the time I don’t add any LSI in there…If you are clever with your anchor texts you can rank for other related LSI low comp keywords with ease for the same content.

      If I saw a guide ranking no. 1 with anything over 3000 words that is established and looks good I will pass on that keyword, I search for keywords that don’t have anything of awesome quality in the top 10 results.

      You can build up 5000 to 10000 word guide over a few months, first publish a 2000 word article and then add to it as you discover more facts on the subject. It’s unlikely that anyone will write such a comprehensive guide in one go. The best way to go is to build a brand/authority site, this way you will add content to the site on a daily basis and rack up the content…when you have covered all the main keywords you can start to build up the content that you already have….with that you are guaranteed to get natural backlinks and in turn rank up.

      The best epilator site is not a typical site of mine, it was done as a mini site…I don’t have the time to spare on it and have some big authority sites working well for me which take up just about all of my time. I try to squeeze in a few blog posts on Rankers when I get the time to do so, which isn’t as often as I would like.

      I don’t know any coder on Fiverr that you could use, I do it all myself. If you need any help just drop me an email. Hope I have covered all your questions here πŸ™‚

  9. Hey Nick, thanks for the guide.

    I have a question about indexing backlinks with google url submit. Is that safe as you know we are telling google that these are our backlinks we want to index?

    If that ok can we also submit tier 2 backlinks or it’s not recommended?


    • Using Google console is a small footprint, I have been doing it for a long time and it has worked well for me so far. If you are unsure then you can get your backlinks indexed by getting some Google Plus social signals….get shares on other social sites too just to make sure. You can always drop a backlink to your new content from some other content that you already have indexed…Google is sure to find your links this way. This is why I recommend using a link wheel…you only need to index one backlink in the wheel and the others will follow soon enough…make sure that the one link that you index using Google Console has links out to 4 or 5 other authority sites in your niche and all is covered…that’s highly unlikely to cause you any problems in the future πŸ™‚ Also, it’s good to find expired web 2.0 sites that are already indexed…saves you the problem. I have indexed Tier 2 using Google Console without any problems…

  10. Hi nick,
    Thanks for this lucid update. Things i’ve learnt from this update so far are

    1. Never include exact match keyword at the beginning of link building.

    2. Even if the keyword is easy to rank, if you build too much links within short period of time, you will suffer ranking on SERP.

    3. The LESS of quality links build with good anchor ratio the MORE the high ranks on serp.

    4. slow and steady wins the race.

    Nick, i found a keyword with kc of 12 (on keyword revealer), i wrote 2,500 words arround the keyword then post it on my website. I indexed the post with google console and my website ranked #21. I added 2 expired tumblr links the following day. After like 3 days later, i couldn’t find website on serp whenever i google search the url of the post. Is it normal or what do you think i have done wrong???

    • 1. Yeah it’s good to play it safe at the start of a link building campaign…you are better off going with long tail anchors at the start.
      2. That’s true, slow and steady always wins the race eventually. You need to do link building over 3 months, look at the bigger picture. 10 to 20 backlinks per month is enough.
      3. Correct. Less more quality backlinks with unique content on them will index and remain indexed. If you put the effort into it you will hit the top spot for sure.
      4. Most definitely….it is going to take 3 months. If you have super low competition keywords you can hit the first page without any backlinks at all, however it is still going to take 3 months to hit the top spot.

      That’s normal Kayode….the key is to not stop building the backlinks and to make sure you get some backlinks from a different platform like WordPress or Weebly. Do 10 in the first month and you will be okay, then do the same in the next month…slow and steady from different platforms and you will hit the top spot. You are on the right track, what has happened is only normal, this is why I suggest you only check your ranking at the end of each month to stop you from getting disheartened…you haven’t done anything wrong…that’s what happens just about all the time πŸ™‚

  11. Which of your strategies would you recommend for completely new site on a domain that was never registered so brand new.
    I see you don’t recommend PBN links but for some of your journeys you did use them so I am little confused.
    So in short, which strategy outlay from your posts will be best for brand new site, also you can mention 2nd best.
    Kind regards

  12. Hi Nick,

    So are you not gonna focus on this site because you have spend so much money and your time to build this site. Also why keyword is not ranking now despite the fact that all 5 keywords are easy to rank as you have mentioned in this tutorial with different keyword research tool OR this happened because of lots of poor backlinks OR the keywords are not long tail OR something else.

    I am feeling very sorry for you at the moment. I hope that when I would build backlinks then I would not feel that situation otherwise I will be in trouble and I won’t be able to build backlinks then specially if I will get negative results.

    • I haven’t really spend a lot of money on the site, it’s just not a good ROI compared to the many other sites that I have. I have to spend my time wisely and focus more on my big money sites. I will keep adding content to the epilator site, it won’t be as much as I would have liked, I should have put the time in to begin with really and I wouldn’t be in this position now.

      The keywords are not ranking because I used way too many poor quality PBN backlinks. I should have done my web 2.0 backlinks strategy adding quality content to the sites….or I should have got this premium web 2.0 gig…which is really what I should have done not having the time to do it myself..then I should have dropped the PBN backlinks to the new web 2.0 buffer sites….the web 2.0 then would have sat on the second page of Google search for my selected keywords and my money site would be ranked no. 1. I have paid the price of being lazy with this project….I should have picked a more profitable niche really then it would have been worth spending a little more time on it.

      I love testing things out…sometimes they don’t go to plan….I learn from my mistakes…I can turn this site around in time….I have many other sites rocking the SERPs so it’s not a problem πŸ™‚

      Go for quality backlinks….put the quantity on Tier 2….only index 10 backlinks per month indexed slowly over that month and you will be good to rank. I indexed way too many backlinks each month….many had exact match anchors too…which let the rank slip….it’s good that everyone can learn from this…it’s also good to know that less is more these days….

      • This post really validates your trust worthiness. I read to many SEO experts articles that talk about ranking sites like they never make mistakes. The only give the good results.

  13. Hi Nick,

    I have noticed that you have so many referring domains linking to your site compared to your competitor but still you are not ranking on the 1 page. For example the keyword “best epilator for face” you have around 100 domains are linking to this particular URL and this website ( with the same keyword are ranking on the 1 page in 2nd spot with only 2 referring domains. I should imagine that you have send too…….many exact match backlinks. Also buying exact match domains with the same keyword are not good for ranking. It was good till 2013 or 2014 where we buy exact match domain and hits the 1st page but after that google have punished exact match domain names in that keyword. BTW I have checked backlinks with Majestic SEO.

    • Hi Tushar, it’s more about quality than quantity. I used a lot of poor quality PBN backlinks, I got lazy with that site. I should have put the time into that project and used my web 2.0 backlinks strategy….which would have worked. I didn’t want to build any of the backlinks because I did not have the time to do so….I was concentrating on more profitable sites and got side tracked. Now I am left in a position where I need to forget about those pages on that site and focus on long tail easy to rank keywords to start bringing in the traffic…however I don’t have a lot of time to work on it….even though I have found some really easy to rank keywords for it with Long Tail Pro. I will get round to it at some point….I will certainly make it into a nice little profitable site πŸ™‚

  14. Hi Nick. You said “I should have built all the backlinks myself using my web 2.0 backlinks strategy, the site would be no. 1 by now if I had taken that route.” so the web 2.0 backlinks where you did the tier one and tier two backlinking wheel is actually better than what you did here?

    • Hi Shannon, my improve Google search ranking is the best strategy for long term rank. I was very lazy with the Amazon site, I don’t have the time to dedicate to building quality Tier 1 backlinks. Had I done quality Tier 1 backlinks from web 2.0 sites with content done myself I am certain the site would be ranked no. 1 right now. What I have done here is the lazy way, too many exact anchors indexed from the PBN links which destroyed my chances of hitting the top spot in three months with the Amazon site. I now have to create around 600 backlinks to correct the mistake. Had I created the backlinks myself using Web 2.0 sites it would have been very easy to change anchor texts, you have full control that way. I have no control over the PBN links that I purchased for the Amazon affiliate site, so I need more backlinks to balance out the exact match anchors, which is going to take some time and effort to do.

      Create 1000 word plus quality content on Tier 1, link out to other authority sites (not your competitors). You can use new web 2.0 sites for Tier 1 to make sure you have your keyword in the sub domain URL. Then you can power them up with high page authority Tumblr backlinks, make sure you use Tumblrs with lots of backlinks pointing to them, then you don’t require any Tier 3 or Tier 4 backlinks.

      • Thanks for your feedback. i will follow that guide.

        Also i did two web 2.0 backlinks for 2 pages on my website and those 2 pages are at number 18 and 16 in the SERP right now. so i know your methods really work.
        : )

    • Most of the PBN providers are using some form of software to bulk upload spun content to then, hardly any will be manual. The anchor text placement is random, which is good and bad. These backlinks can still give your site a nice little jump up the SERPs, not the greatest most powerful backlinks you will ever get, but you can’t complain for the price. If you want quality you are going to have to pay a lot more for it or create the PBN yourself.


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