As of July 14, 2025, the Google June 2025 Core Update continues to cause significant fluctuations in search rankings, with volatility persisting through the weekend. The update, which began rolling out on June 30, 2025, has been particularly impactful, with many SEO tools indicating heightened activity since July 10.Search Engine Roundtable+2Search Engine Roundtable+2Search Engine Roundtable+2
Tools such as Semrush, Advanced Web Rankings, SimilarWeb, and Mozcast have shown increased volatility, reflecting the broader industry trend. This sustained fluctuation suggests that the update is still in progress, with its full effects yet to stabilize.
In addition to the ongoing volatility, some websites are reporting partial recoveries from the previous Helpful Content Update. These sites are now appearing more frequently in Google’s search features, including AI Overviews, Top Stories, and Rich Results. However, SEO professionals caution that it may be premature for these sites to consider their recovery permanent.
The SEO community remains active in discussing the update’s impact, with many site owners reporting both gains and losses in rankings. One webmaster noted a significant increase in traffic, accompanied by higher keyword rankings, suggesting that the update may be favoring certain types of content. Conversely, others have observed declines, indicating that the update’s effects are not uniform across all sites.
As the rollout of the June 2025 Core Update continues, SEO experts advise website owners to monitor their rankings closely and adjust their strategies accordingly. Given the extended rollout period and ongoing volatility, it is crucial to stay informed about the update’s progression and its implications for search visibility.