Every content marketer and website owner understands that content is king. However, not all of them know that the perfect content is more than just about the content itself.
It doesn’t matter whether you’re a lone blogger or part of a giant cog of content creators and marketers. You should be performing regular content analysis on your websites.
A Smart Insights report shows that 76% of marketers see organic traffic as a useful metric for measuring content success. And 67% point to SEO as the most efficient and cost-effective traffic growth strategy.
These are all good numbers, but that still leaves a huge chunk of content personnel off the table. Think about travel portfolio platforms like Tripadvisor. Or even paper writing service review outfits, Best Writers Online and Online Writers Rating. There’s a reason that content on these kinds of websites are doing so well — and it is more than just the content.
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Best SEO Audit Tools Online
There is a lot of competition on the SERPs: links, eCommerce, ads, and so on. For your content to stand out, there is thankfully an arsenal of content analysis tools and technologies to help you optimize your content for your audience and search engines.
We’ve outlined some of the best of them on this list if you need SEO content analysis done to improve your site performance.
Google Search Console
Google owns an astronomic share of global web traffic. Without them, we wouldn’t have a tangible perception of local and global SEO trends. So, of course, it makes sense to kick off this list with a google website content audit tool.
Although Google Search Console is considered a “lite” audit tool, it still has a good number of features that make it useful to website owners at every level.
With this tool, you can perform a content analysis of your web copy and blog content. It can also help you glean insight into the performance of your site’s many elements (like bounce rates and load time) and test mobile usability. Search Console is also suitable for detecting broken links and checking your site SERP ranking.
This tool helps you to quickly implement site-wide content modifications as well as set alerts for possible obstructions to traffic and site experience in the future.
My Site Auditor
If Google Search Console is an entry-level content audit tool, then My Site Auditor is the exact opposite. This tool was built specifically for the SEO needs of massive websites and agencies.
This professional content analysis tool has a few things that make it stand out. For one, it features a plugin integration. This feature means that My Site Auditor isn’t just useful for auditing and optimizing already published content. It can be used for real-time analysis during content creation and publishing.
My Site Auditor’s functions include the ability to help you with keyword targeting and keyword density optimization. The fact that these are core elements of how Google ranks websites reflects this tool’s importance.
This enterprise-level tool also provides audit filters for your data analysis, robust customer-service capabilities, and even audit form templates all to help with your personalization efforts.
Marketing Grader
This audit solution is an enterprise-level tool, so you may be forgiven for doubting its claims when you first land on its minimalistic landing page. It would be a huge mistake for you to click off at that point.
When you move past this bare-bones design page, you will have access to a robust suite of content audit tools from this Hubspot-powered solution.
Marketing Grader can analyze and grade your website in seconds. And then help you improve your website’s SEO optimization on each page.
Its functions extend to the performance of your social media efforts, mobile optimization, and real-time lead generation.
Although an all-around SEO ranking optimization solution, content auditing newbies may find Marketing Grader a little overwhelming for their level.
Yoast SEO
One of the most popular SEO content analysis tools on this list, Yoast SEO, reaches deep in the solution it brings for optimizing written content.
The beauty of SEO is that it can be leveraged at any point in a content’s journey, from content planning and creation to publishing and afterward. Yoast SEO helps target keywords, avoid keyword stuffing, metadata creation, and more based on current SEO standards.
It’s written content optimization extends beyond website content though. Yoast can assess your social media performance and provide insight for increased engagement with your audience. This tool is perfect for individual website owners and company-owned sites and publications.
Dyno Mapper
This content audit tool makes this list primarily because of how it doesn’t let you forget to do your content audits.
Dyno Mapper has an efficient content audit scheduling function that helps you handle your audits at preset times. Beyond the scheduled analysis, it, of course, helps with suggestions for performance improvement.
Dyno Mapper also comes good when it comes to creating a network of user-friendly, non-spammy, SEO efficient link building across existing and future content.
You also get robust audit reports every week, bi-weekly, or every month. These report cycles will depend on your preset content audit schedule and unique site needs.
Woopra
A user-friendly customer journey will always include top-notch and relevant content, whether written or on a web copy. Woopra helps webmasters to keep on top of their web content by monitoring and giving real-time feedback on critical site performance elements.
These include your funnels and audience segmentation, as it concerns your website’s existing content.
Perhaps the most significant advantage Woopra brings to the table is its large-scale automation and customization feature. You can pick and choose the aspects of your content optimization that fit your needs and automate them.
Woopra also boasts full third-party integration with other essential tools like DropBox and HubSpot as extra icing on the cake.
Deep Crawl
This audit tool couldn’t have been given a better name. It crawls all your content and delivers in-depth insight into your content strategy and performance.
You can fully customize Deep Crawl to analyze for specific kinds of elements. These elements could include site load time, site structure, analysis of links, assessment of keywords, and a lot more.
Deep Crawl is robust enough to be utilized by entire content and SEO departments in any company. If you have multiple digital properties — in this case, websites — you can use it for content audits across these websites simultaneously.
One of Deep Crawl’s best features is that all of its content and SEO analysis features are also available to you if you want deep insight into your competitor’s site content, link building, and networking strategies.
Final Words
These website content audit tools are useful for content analysis and optimization. However, there is still a lot more to unearth in this regard in terms of site monitoring and optimizing website content and performance.
Also, the content analysis tools on this list are just a few of the many options available on the market. But whichever you go with, you must make sure it has all the features you need.
Sticking with your preferred tool long-term is a common-sense strategy to get on top of your optimization needs quicker. Always commit to content and website auditing and monitoring as frequently as possible.
This will ensure your site is optimized and adhering to industry content and inventory standards. Your competitors are always lurking. Slacking on optimization is a sure way to let them slip past you.
Besides your competitors, consistent content auditing and site monitoring will bring you better audience engagement, better customer experience, and, consequently, more brand awareness and revenue.